ENTTEC Lights Up Qatar Charity Tower—Lusail’s Newest Landmark
Picture this: A brand-new 20-story tower in Lusail starts glowing as the sun sets, its aluminum lattice facade coming alive with patterns of light. The Qatar Charity Residential Tower—a symbol of modern philanthropy providing high-quality housing for families in need—has just received its final architectural touch.
In August 2025, our partner Luxuriant Smart Systems LLC completed the lighting installation that brings this vision to life.
Using 27 ENTTEC STORM 10 controllers integrated with LED strips on every floor, they’ve transformed the building’s geometric aluminum screen into a dynamic display that changes the tower’s personality after dark.
Technical Excellence in Extreme Conditions
Qatar’s 50°C summers demand exceptional durability. Our STORM 10 controllers deliver with robust thermal management, processing up to 340 DMX universes per unit with zero latency. The IP65-rated enclosures ensure reliable performance year-round.
Using our award-winning ELM software, Luxuriant Smart Systems programmed 17 different shows into the system, ranging from subtle daily ambience to spectacular celebrations for Eid and National Day.
Building managers can switch between these programs instantly, ensuring the tower’s visual identity can evolve with community needs.
The Final Touch on a Philanthropic Vision
The lighting installation represents the final step in completing Qatar Charity’s vision for this remarkable project. What started as a mission to provide comfortable, well-appointed living spaces now stands as an illuminated landmark in Lusail’s skyline. The dynamic lighting doesn’t just beautify—it announces the building’s presence and purpose to the entire city.
Global Support, Local Impact
With ENTTEC offices across six continents and 24/7 technical support, we ensure every installation receives the backing it deserves. From Broadway theaters to Olympic ceremonies, our technology empowers partners like Luxuriant Smart Systems to create extraordinary experiences worldwide.
Sometimes the best projects aren’t about the biggest budget or flashiest effects. They’re about taking something meaningful and making it shine—literally. That’s exactly what happened in Lusail, and we couldn’t be prouder to be part of it.
Watch the building change shows live.