Two shoppers tracing shapes on the Google Pixel wall in a Telstra store, its grid of dots lit pale blue around the corner

Google Pixel Wall

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Interactive customer retail experience

Powered by ENTTEC's Pixel dots, Plink injectors, and Pixelator controllers, the Google pixel wall transforms into a vibrant canvas that allows visitors to have an interactive experiences.

When Google asked Grumpy Sailor to create a custom retail experience with which to launch their new Pixel phone at Sydney and Melbourne’s flagship Telstra stores, Grumpy Sailor turned to ENTTEC to help turn their creative vision into a technical reality. Using the classic Pixelator/Pixel Link/Pixel dots combination, Grumpy Sailor created an installation taking the form of a 12-metre long wall, featuring 12,600 individually-adressable LEDS which onlookers could control by using a Google Pixel phone running a custom app. A truly interactive creation, and a magic collaboration.

Solution

Controls

Powered by ENTTEC Pixelator and PLink Injectors

Lights

Lit up by Smart PXL 60 Dots

Diagram of the chain, a rack-mounted Pixelator feeding a PLink injector which drives a string of pixel dots

Result

  • The wall under test in an empty store, blue, green and red blobs spread across the dots with a step ladder left in front
  • The same pair at the wall, the woman drawing on the long face while the man works the panel around the corner
  • Close up of a hand drawing a bright shape into the grid of white dots, a phone docked on the wall below
  • Silhouettes of visitors against the wall at night, their drawings glowing in red, purple and white across the dots
  • A Google Pixel phone held against red-lit dots, the app on screen prompting you to draw shapes with your finger
  • Build team kneeling over a panel with cordless drills, fitting pixel dots into the drilled face with wiring plans taped up behind

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PLC Burwood, Architecture, Australia

PLC Burwood
2017, Australia

Architecture

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